We approach the issues of the day head on and shape our future together. We believe we can solve the world’s biggest challenges.

RTRX redefines what a conference should be. Our four-day immersive leadership experience is an unexpected mix of convening, festival and fun. With attendees from startups to Fortune 500 companies and across 28 states, we mobilize businesses and individuals to create a better, brighter future through a focus on leadership, innovation and well-being.

One hundred percent of RTRX proceeds benefit Pelotonia’s innovative cancer research with more than $7M invested to date.

A UNIQUE PARTNERSHIP

RTRX is driven by a unique partnership between Rockbridge, Pelotonia and the Columbus Partnership. Our shared commitment to innovation, leadership, and challenging the status quo enables us to make a powerful impact on our community and the future of innovative cancer research.

Created by Rockbridge Co-Founder & CEO Jimmy Merkel in 2012, RTRX began as a hospitality industry leadership event. Under Jimmy’s leadership, the experience grew exponentially and expanded to include additional industries and public and private sector businesses.

Connect and collaborate

Build

Build your business while building a better world. A new startup or Fortune 500 company, we all have a responsibility to be a force for good. Expand your network, grow your leadership and find solutions for your business while funding innovative cancer research.

Invest

Invest in yourself and your people. Attendees connect, learn and collaborate through uniquely curated programming from mainstage keynote speakers to masterclass workshops that equips businesses and individuals to solve seemingly unsolvable problems.

Create

Create the future of business. Join other forward thinkers to reimagine what’s possible for your industry, build solutions, and drive strategy forward.

RTRX is not only making an impact by creating conversations and providing experiences that will change how people live their lives and lead their businesses, but also by investing their profits into innovative cancer research. The experience celebrates and develops a spirit of optimism and action that is unique and such a gift to attendees. I highly recommend RTRX to businesses from across the globe who are looking for more. They will find it—and then some at RTRX.

DANNY MEYER

FOUNDER OF UNION SQUARE
HOSPITALITY GROUP & SHAKE SHACK

My team and I make it a priority to attend RTRX every year. We know the speakers will be impactful, there are incredible people to meet and connect with, and we leave inspired to be better in all parts of our lives.